Bloom & Nora are the WEN Environmenstrual Week 2020 sponsors!

Bloom & Nora are the period-proud sponsors of Environmenstrual Week 2020. Join us from the 19th – 25th October as we raise awareness of the hidden plastics and chemicals in disposable period products.

What is Environmenstrual Week?

The majority of people who have periods purchase single-use plastic period products, exposing their bodies to harmful chemicals each month and generating 200,000 tonnes of waste each year.

Environmenstrual Week by the Women's Environmental Network is here to change that. Running from 19th – 25th October 2020, this year’s campaign educates people about the hidden plastics and chemicals found in traditional period products, breaks the taboos that exist around periods, and works to make eco-friendly periods available to all. Read on to see how Bloom & Nora reusable sanitary pads work in tandem with Environmenstrual Week’s values.

Plastic Periods

A menstrual pad can be up to 90% plastic. And the thing about plastic? It doesn’t go away. In fact, plastic products can take up to a thousand years to decompose. The average user throws away 125-150 kg of tampons, pads and applicators in their lifetime, which mostly end up incinerated or in landfill.

But not all plastic period products get that lucky (if you can call it that). Did you know that 1.5-2 billion menstrual items are flushed down Britain’s toilets each year? Annually, it costs the UK £88 million to unblock sewers blocked by period products and other unflushables like wet wipes. And the products that aren’t caught in the clean-up end up on our once beautiful beaches. Gross, right? The Marine Conservation Society revealed that for every 100 metres of beach cleaned there are four pads, panty liners and backing strips found along with at least one used tampon and applicator.

Oh, and sadly so-called “biodegradable” products won’t solve any problems either. Unfortunately, our landfills are packed so tightly that waste can’t get the air it needs to degrade. Not to mention that single-use anything can’t really be classed as eco-friendly since they use the same amount of raw materials as standard products before getting tipped into the bin.

It’s facts like these that made us take action against disposables. Bloom & Nora’s reusable sanitary pads can be reused up to 150 times with a single pad lasting up to ten years. We’re also the first brand in the UK to make our reusable sanitary pads out of recycled plastic bottles. So you’re not just reusing, you’re recycling too. With every Trial Kit, an average of two plastic bottles are diverted from landfill.

Period Pride

Heartbreakingly, 48% of girls in the UK are embarrassed by their period. And it’s no wonder when “freshening” period products line the supermarket aisles. No other product designed to soak blood has added fragrance —  so why menstrual products? Not only does this rhetoric damage our mental health, but it can damage our physical health too. Synthetic fragrances can be made up of 3,000 chemicals, including carcinogens, allergens, irritants and endocrine-disrupting chemicals.

Menstruation is one of the most natural and healthy parts of life but it’s not celebrated as it should be in the UK. Here at Bloom & Nora, it’s a privilege to partner with Environmenstrual Week as we work together to combat period stigma. We want you to be proud to hang your period products on the line, that’s why we’ve made our reusable sanitary pads so much prettier than clinical-looking disposables. And they don’t just look good, either. Our Oekeo-Tex 100 certification means no toxins, no dioxins and no carcinogens anywhere near your skin.

Period Equality

Each period using conventional menstrual products can cost up to £41… that’s a whopping £18,450 over a lifetime. A study by Plan International UK found that 10% of girls aged 14-21 could not afford menstrual products, 12% had to improvise menstrual wear due to affordability issues and 14% had to ask to borrow menstrual products from a friend. Pupils reported taping socks and toilet paper to their underwear because they could not afford menstrual products.

Thankfully, the government and the Department of Education are now funding free period products in all English schools and colleges. And we are proud to share that our very own Bloom & Nora mini and midi Nora pads and waterproof storage bags are available via this scheme. However, right now less than 40% of schools and colleges have taken up this free scheme. Remember, your voice is powerful! Spread the word of this amazing initiative this Environmenstrual Week to help those missing out gain the free (and plastic-free!) period products they’re entitled to. Read more about the scheme here.

Make a change with Bloom & Nora

To celebrate Environmenstrual Week, we’ll be offering 20% off our Bloom & Nora Trial Kits from the 19th – 25th October 2020. Each kit features a selection of different sized pads and a handy Out & About Bag for changes on the go. And remember to keep up to date with our social channels and blog to get involved with a special Environmenstrual Week competition! So, are you ready to join the reusable revolution?

Period Proud Challenge

Get involved with WEN’s #PeriodProud photo challenge!

  • Take a selfie posing with your Bloom & Nora pads and be out and proud! Do this in an unexpected place or in an unexpected pose!
  • Share your photo on social media, tagging 1-3 people to do the challenge too. Don’t forget to include the link to this challenge page for instructions and the #PeriodProud hashtag.

Full details and an example caption can be found at the above link, too. Let’s wave our pads in the air like we just don’t care and help stamp out single-use waste and period shame for good.